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How to Profit From Article Marketing
Article Marketing is one of the best methods of driving targeted traffic to your site. Whether you are selling your own products or someone else’s, you need people to come to your site and see what you are offering. Only then will they be in a...
Marketing Options For Cleaning Companies - Part Two
Part one looked at telesales, yellow pages and other directories, using mailing lists and advertising in local papers and journals. In this article I will be considering direct selling techniques, leaflet drops and internet advertising.
1. Direct...
Marketing Students: 5 Guidelines For Your Final Paper
Get motivated! ('Why do I write this paper?") This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed – you should give yourself time to figure out...
My Border Collie's Internet Marketing Advice! No 4
Sam, My Border Collie's Internet Marketing Advice! No: 4 You have permission to publish this article electronically or in print, FREE of charge, as long as the bylines are included and you only mail to a 100% opt-in list. Sam (that's my 12 year...
"The BLACK HOLE Of Internet Marketing"
You can’t wait to get up in the morning to get on the computer. You devour ezines. You can’t learn enough in a day. When you’re not on the computer, your mind is composing headlines and ad copy; material for articles. Each evening you reluctantly...
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Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test.
I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.
1.Does it focus on the solution or benefit you provide?
Too often ads simply list product or service features. Don't make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.
2.Does it have one, clear message?
What's the one message you want to communicate? Make sure it's not buried in too much information or it may not get across.
3.Is it focused on one, specific group of prospects?
Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects - it's the only way to make sure you are addressing their needs.
4.Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5.Does it feature your Unique Selling Proposition?
This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It better come across loud and clear in everything you do
6.Does it have one, compelling point of focus?
Ever see an ad with so many things in it you didn't know where to look first? Your prospects won't
know either if you try to cram too much into your ads or promotional materials.
7.Does it accurately communicate your business' personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't come to know and trust you.
8.Does it give prospects more than one reason to respond?
Not everyone is ready to buy, or take the one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.
9.Does it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn't have computer access, or they're away from their office but they want more information right now?
10.Do you have a specific objective for the marketing?
If you don't know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing
About the Author
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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