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Beat the Holiday Sales Blues With These Festive Marketing Ideas
The holidays can be a tough time of year for some businesses. Let’s face it, if you are not in a retail business tied to the holidays, odds are your business dips this time of year. It’s a natural phenomenon - consumers are preoccupied and busy so...
Network Marketing Success- The MLM Success Secrets of Finding Gold in Your Initial Contact List
by Doug Firebaugh
The question all new Network Marketing Distributors ask when they get started is:
“Who Do I Know?”
In this mlm training article, we are going to go over the contact list. This is where you start “Digging for Gold”...
Smart Marketing
Smart Marketing Copyright 2003 Bob Leduc Are you attracting a large number of prospective customers at the lowest possible cost ...and converting the maximum number of them into paying customers? It's not very difficult if you follow these 3...
Taking Marketing To The Extreme
Marketing is a fundamental aspect of virtually every business
that is out there. For many companies, this is where most of
their budget goes: advertising. There are hundreds of ways for
you to advertise from coffee shop windows to on the web...
What Marketing Can Do For You
I thought I would clear up some misconceptions about marketing in this two-part series: What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive.
Over the years, I've had dealings with some business owners...
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Review: Email Marketing Benchmark Guide 2006
by Karon Thackston © 2005
http://www.marketingwords.com/emailmktg2006.html
I have to admit, I'm a data freak. I love to see surveys and
studies that show user behavior. That's just what this new
report from Marketing Sherpa delivers with regard to email
marketing.
For instance, did you know...
· Moms place low value on testimonials in email copy?
· There are 4 things that those with high open and click rates
do that others don't?
· The graphic design of an email can increase readability by 31%
or more?
· 45%-60% of viewers will scroll below the fold of a long email?
Get the free Executive Summary of this report.
http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf
What You Get
Over nineteen hundred (1,900) email marketers contributed their
data, and 25 additional research studies are included, as well
as 310 charts, tables and heat maps.
If you're tired of guessing about email marketing, the Email
Marketing Benchmark Guide 2006 will give you what you need to:
· Compare your opt-in, open, click, and conversion rates to your
competitors'
· Redesign your email newsletter and sales alert templates to
improve results -- based on Marketing Sherpa's new eye tracking
laboratory email tests
· Compare your current stats to real-life email marketing opens,
clicks, conversions for B-2-B and B-2-C mailings
· Discover what's worth testing (and what's not)
· Gather insights from specific behavioral traits of age groups
including teens, moms and more
· Design email templates to boost average reading time and clicks
· Choose the best day of week to send email
campaigns
· Unlock deliverability and spam filter problems
· and more
There's a LOT of data in this report (over 265 pages of it), and
it is presented in a very organized and easy to use way.
What You Don't Get
This is NOT a copywriting book. It will not show you (directly)
how to write powerful copy for email campaigns. It will,
however, shed a lot of light on what elements you should include
in your copy and design. You'll also find out when to send, how
to send and why you should send.
While I love the information, I wish Marketing Sherpa would have
included more of its insights on the research. They do a fairly
good job of translating the data findings, but could - in my
opinion - go into greater detail. It isn't that anything is
lacking... it's just that there's so much more to say.
Overall, I was quite impressed. The sheer volume of information
in this book is amazing. At every page turn, I found myself
thinking, "Oh really? Wow!"
As with all Marketing Sherpa products, it comes with a 30-day,
money-back guarantee.
Click here to view the free Executive Summary of this report in
PDF form.
http://www.marketingsherpa.com/exs/EMBG06execsumm_KT.pdf
If you'd rather, you can order directly from the Marketing
Sherpa website. http://www.marketingwords.com/emailmktg2006.html
About the author:
Karon Thackston is author of "The Step by Step Copywriting
Course" at http://www.copywritingcourse.com and "How To Increase
Keyword Saturation (Without Destroying the Flow of Your Copy)."
Discover the secrets to creating SEO copy with a perfect balance
between keywords and natural language.
http://www.copywritingcourse.com/keyword
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